Onsite marketing campaign - local pricing promotion

Objective

This campaign was to promote Monster's presence as a recruitment tool and its special pricing in several key demographic centers. This was one of many onsite marketing campaigns for the employer ecommerce site.

Solution


A templated approach that showcased the city name, its special pricing, and reiterated the locale through well-chosen photography.

My Role

UX director – approved direction set by copy and graphics team and final execution

Outcome

Local offers and landing pages outperformed generic offers on site, as measured by WebTrends data.