Consumer homepage redesign: award-winning monster.com
Problem
Monster's boxy home page gave nearly all components equal
weight. Most individual components were owned by different groups
inside the company, and over 75% were ad-served. The
page wasn't a coherent representation of
the brand, nor did it provide a compelling experience, and job search
was
lost in the visual noise. Most urgently, the company
needed to redesign the homepage in order to integrate it with
its new global 2007 marketing campaign.
Objective
While updating Monster's home page to showcase the Monster Works for Me campaign, take the opportunity to address the following:
- Make the job search form easier to find
- Reflect the Monster brand again: trustworthy, helpful, up-to-date, individual not corporate, a bit quirky
- Bubble Monster's deep, award-winning content to the home page
- Constrain home page ads to a specific, predictable area of the page
- Increase engagement KPIs, preserve or increase job search metrics
Solution
| Before | After, 1st iteration | After, 2nd iteration |
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 |
 |
My Role
Strategy and vision setting, selection of outside design firm, cross-company governance, and direct oversight of creative, UX, web development and production
Outcome
Award-winning design successfully negotiated and produced on time. Job views per visit increased 6%, resumes posted increased 18%, accounts created increased 22% in first iteration. After second iteration, resumes posted went up a further 9%, and accounts 16%, as measured in a series of A/B split tests.
Projects